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Hello Soju scores LAFC partnership
3+ hour, 5+ min ago (454+ words) California-based Hello Soju is tapping into sport through its partnership with Major League Soccer's Los Angeles Football Club (LAFC). For the partnership, the brand will serve as the club's soju partner and official spirit-based ready-to-drink (RTD) partner. Hello Soju CEO…...
Tarsier targets North America
3+ hour, 48+ min ago (543+ words) One of Tarsier Southeast Asian Spirit's co-founders is heading to Massachusetts and Ontario to support the brand's distribution partners and expand its market presence. Martignetti Companies distributes the brand in Massachusetts, US, while Tre Amici Wines and Spirits handles Ontario,…...
Redemption enters its ‘most fearless chapter yet’
3+ hour, 22+ min ago (492+ words) American whiskey producer Redemption has unveiled its "next act: a new bottle designed to house its reformulated Bourbon. Described as its "most confident and fearless chapter yet, the Connecticut-based brand has unveiled a new packaging design and an "elevated Bourbon,…...
Stoli Group names Italian distributor
4+ hour, 28+ min ago (311+ words) Spirits company Stoli Group has appointed Molinari Italia as the new distributor for Stoli and Elit vodkas, as well as Cenote Tequila, in Italy. The partnership officially began on 1 January 2026 and covers all distribution channels in Italy. Kateryna Kyrychenko, regional…...
Rosebank extends Celtic Renewables partnership
1+ day, 2+ hour ago (530+ words) Lowland distillery Rosebank has renewed its partnership with Scottish green chemical manufacturer Celtic Renewables for another three years. Under the agreement, whisky by-products from Rosebank Distillery in Falkirk, Scotland, are utilised to create bio-based green chemicals for use in various…...
Top 10 award-winning luxury spirits to indulge
5+ mon, 1+ week ago (1382+ words) Take a walk on the finer side of life and find out which high-end spirits wowed judges and won medals at our recent Luxury Masters competition. Sometimes everyone needs a bit of (read: a lot of) luxury in their lives,…...
The Luxury Spirits Masters 2025 results
6+ mon, 1+ week ago (1292+ words) The Luxury Masters puts the cr'me de la cr'me of the spirits world to the test to discover whether their quality matches their prices. "While the above-average wealth of the status spirits buyer means the market is more insulated, recent…...
The Liqueur & Speciality Spirits Masters 2025 results
5+ mon, 4+ day ago (1308+ words) The expressions in the liqueurs and speciality drinks categories make up some of the most interesting and exciting offerings in the spirits industry, as our judges discover in SB's annual blind tasting. While they tend to be lower in strength,…...
The Asian Spirits Masters 2025 results
11+ mon, 1+ week ago (407+ words) Spirits created in Asia have gained a strong following around the world, and for good reason, as our annual blind tasting demonstrates. "Gains from mature markets will prove more elusive " the US being a notable exception " with many seeing marginal…...
Season's best: The SB Spring Blind Tasting 2026 results
6+ day, 3+ hour ago (1032+ words) As the weather warms up in the Northern Hemisphere, we look at the best spirits with which to greet the sunshine. With the new season comes a fresh array of products, many of which were judged in our latest competition,…...