News
ProWein: The SB Hub returns with three days of talks
3+ hour, 48+ min ago (766+ words) Are you heading to ProWein 2026? Join us in D'sseldorf for the second iteration of The Spirits Business Hub with a packed schedule of seminars, talks and tastings. The Spirits Business is delighted to present an inspiring series of seminars at…...
The Whisky Exchange bottles 20YO Redbreast
12+ hour ago (345+ words) Spirits retailer The Whisky Exchange has released two exclusive whiskies for March, including a 20-year-old Redbreast Irish whiskey. The exclusive Redbreast 20-Year-Old Small Batch Oloroso Cask is a single pot still whiskey aged in third-fill Sherry casks. Bottled at 60% ABV,…...
Rémy V debuts to disrupt white spirits category
12+ hour, 31+ min ago (397+ words) Cognac house R'my Martin has unveiled R'my V, a modern white spirit distilled from 100% French grapes and crafted to empower a new generation of drinkers. R'my V is said to represent a contemporary shift in white spirits. Distilled on the…...
Ricky Gervais' Ellers Farm debuts inaugural whisky
1+ day, 10+ hour ago (680+ words) North Yorkshire distillery Ellers Farm, co-owned by Ricky Gervais, has unveiled its debut single malt English whisky called Three Ridings. Ellers Farm Distillery, located in Stamford Bridge, Yorkshire, was established in 2021. It produces Dutch Barn Vodka, Y-Gin, and a range…...
Three Sixty launches zero-sugar energy drink RTD
1+ day, 11+ hour ago (257+ words) Schwarze und Schlichte-owned Three Sixty has introduced a new ready-to-drink (RTD) option made with a sugar-free energy drink. Three Sixty Vodka & Energy Drink Zero Sugar is touted as Germany's "first' vodka RTD variant featuring a sugar-free energy drink. The new…...
Huel founder ushers in ‘new era for sambuca’
1+ day, 11+ hour ago (356+ words) Julian Hearn, founder of nutrition brand Huel, has embarked on his first venture into the spirits sector with the launch of the UK's "first luxury sambuca', called Cimbroni. Cimbroni is said to be the first luxury sambuca of its kind…...
Are RTDs a beacon of hope for the spirits industry?
1+ day, 12+ hour ago (541+ words) While most drinks categories are suffering from downturns, RTDs are bucking the trend thanks to their convenience and experimentation. "We expect further growth and competition but innovation to continue to slow as brands establish themselves and gain consumer loyalty," explains…...
SB's most-read stories in February
1+ day, 21+ hour ago (735+ words) Join us as we look back on the acquisitions, brand refreshes and new pours that dominated our headlines in the shortest month of the year. It's amazing what can happen in four short weeks, but over the course of February,…...
Vinexpo expands focus to Americas
2+ day, 10+ hour ago (402+ words) Vinexposium will extend its US show to encompass the entire Americas region when it returns to Miami in April. For its 2026 event, Vinexpo America will be known as Vinexpo Americas. The change was made to reflect the show's focus on…...
Surfside: 'We want to be the Coca-Cola' of RTDs
1+ week, 6+ day ago (1887+ words) Ready-to-drink (RTD) brand Surfside sold more than 11 million cases last year and is aiming to grow volumes by 50% in 2026, its co'founder tells SB. This time last year, Surfside experienced triple-digit growth for 2024, becoming the fastest-growing alcohol brand in US retail…...