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News

Skift
skift.com > 08/07/2026 > google-brings-agentic-ai-to-ask-maps-hotel-search

Google Brings Agentic AI to Ask Maps Hotel Search

3+ hour, 20+ min ago   (145+ words) Google Maps is bringing spatial context to AI hotel search. Add personal itinerary data, and this becomes more than another AI search update for hotels — even before booking arrives. Google Maps is bringing AI hotel search into a surface already…...

Skift
skift.com > 07/28/2026 > ihg-joins-hilton-and-marriott-with-ai-search

IHG Joins Hilton and Marriott With AI Search

1+ week, 3+ day ago   (175+ words) IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results. IHG…...

Skift
skift.com > 04/21/2026 > hyatt-goes-all-in-on-ai-while-google-tightens-its-grip-on-travel-booking

Hyatt Goes All In on AI While Google Tightens Its Grip on Travel Booking

3+ mon, 2+ week ago   (111+ words) Hyatt is rolling out ChatGPT Enterprise across the company, American Airlines is shutting down merger speculation with United, and Google is adding new tools to keep travelers inside its ecosystem longer. On today’s Skift Daily Briefing, Sarah Dandashy breaks down…...

Google News
skift.com > 04/20/2026 > hyatt-chatgpt-enterprise-roll-out

Hyatt Rolls Out ChatGPT Enterprise Across Its Business

3+ mon, 2+ week ago   (147+ words) A company-wide AI rollout is rare in hospitality because hotel data is fragmented. Hyatt spent two years fixing that. Now comes the harder part: proving it works. Hyatt said Monday is rolling out ChatGPT Enterprise across its business, expanding access…...

Skift
skift.com > 04/28/2026 > hilton-chatgpt-app-more-select-deals

Hilton Says ChatGPT App Is Coming and to Expect More 'Select' Deals

3+ mon, 1+ week ago   (195+ words) Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.” Hilton will launch an app inside ChatGPT within weeks, making it set to join…...

Skift
skift.com > 04/13/2026 > skyscanner-almosafer-open-ai-chatgpt-middle-east

Skyscanner, Almosafer Launch ChatGPT Apps in Middle East, Where AI Booking Is Possible

3+ mon, 3+ week ago   (141+ words) Travel brands are implementing AI at scale, but there's a limit to what AI can manage when it comes to traveler sentiment and local regulations. Skyscanner and Saudi Arabia’s Almosafer are the latest travel companies to have announced partnerships with…...

Skift
skift.com > es > 03/25/2026 > gmh-hotels-is-hyatt-about-to-beat-otas-with-ai

GMH Hotels: Is Hyatt About to Beat OTAs With AI?

4+ mon, 1+ week ago   (2042+ words) On this week’s Good Morning Hospitality, A Skift Podcast: GMH Hotels Edition, Sarah Dandashy and guest host Katie Cline, host of Suite Success: Masters of Hospitality, a Skift Podcast, break down Hyatt’s latest AI push and whether hotel brands can…...

Skift
skift.com > 03/02/2026 > former-sabre-hotel-unit-lays-groundwork-for-ai-distribution-exclusive

Former Sabre Hotel Unit Lays Groundwork for AI Distribution — Exclusive

5+ mon, 5+ day ago   (138+ words) Aven is embedding MCP into the core system for thousands of hotels. It’s an early signal of how the newly independent company plans to position its infrastructure for AI-driven discovery. Aven Hospitality, the former Sabre hotel technology unit that TPG…...

Skift
skift.com > 09/17/2025 > kayak-plans-to-launch-natural-language-search-in-two-weeks-ceo-says

Kayak Plans to Launch Natural Language Search in Two Weeks, CEO Says

10+ mon, 2+ week ago   (138+ words) For now, Kayak’s challenge is less about technology than traveler behavior: convincing consumers to trust a conversational AI to handle bookings, and not just fall back on the familiar search box. Kayak plans to launch an AI-powered natural language search…...