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News
‘It is going to further impact organic traffic’: What Google’s dynamic AI Overviews expansion means for marketers
1+ hour, 30+ min ago (47+ words) Performance Marketing World Google continues to move the goalposts on SEO, having introduced another update to its AI Overviews capability that may further eliminate the click from users’ search behaviour....
Google introduces dynamically expanding AI Overviews for certain Search queries
1+ day, 22+ hour ago (31+ words) Performance Marketing World The new feature offers a more detailed AI Overview and facilitates conversations in AI Mode with added ease....
CMA forces Google to ‘explain search rankings more clearly’
2+ mon, 3+ week ago (41+ words) Performance Marketing World Industry watchdog continues to pressure the tech giant, with the aim of reducing uncertainty for brands that depend on organic search visibility while opening new opportunities for personalised marketing....
Record number of people searching for ‘GEO agencies’
2+ mon, 3+ week ago (29+ words) Performance Marketing World Searches also hit all-time highs for ‘Digital PR’ and ‘Brand reputation’, marking a shift in industry interests....
Google expands AI Search features to boost website and community discovery
4+ mon, 2+ day ago (31+ words) Performance Marketing World Five new features roll out to help users “connect with authentic voices” and explore information beyond AI Overviews....
Google testing ‘Ask YouTube’ AI search tool
4+ mon, 1+ week ago (24+ words) Performance Marketing World The new chatbot feature summarises content as text to answer user queries, citing relevant videos....
Why Google’s AI is the hidden competitor in every search campaign
5+ mon, 1+ week ago (275+ words) AI Overviews have changed what the search auction looks like. Here’s how to diagnose volatility, protect budgets and stay ahead of the competition Diagnosing this volatility demands an entirely new playbook. Step forward Adthena, which has built an AIO Impact…...
Google announces new live sport ad tools for DV360 ahead of Winter Olympic Games
7+ mon, 3+ week ago (52+ words) Performance Marketing World The move strengthens Google’s programmatic advertising arm by offering its advertisers access to an array of live sport inventory from NBCUniversal. Want to access unlimited content? Start your free trial today. Start your free trial...