5+ day, 4+ hour ago   (367+ words) Building the case required someone with the measurement credentials to sustain it. Enter Brayden Cruz, StreetTalk’s VP of Creative Science and Client Success, who joined in July 2026 after more than two years at Northbeam, a D2C attribution firm. His career client…...

6+ day, 4+ hour ago   (284+ words) Stockholm-based creator marketing platform Fluencify has raised an oversubscribed $4.3 million pre-seed round led by byFounders, with participation from Wave Ventures, according to a Tech.eu report. Magnus Hambleton of byFounders will join Fluencify’s board as part of the investment. Founded…...

1+ week, 3+ hour ago   (576+ words) Creator marketing software has gotten good at helping brands find creators. The harder problem begins after a brand decides to work with one. That was the gap Deji Oduwole kept seeing while running influencer programs as chief marketing officer at…...

1+ week, 4+ hour ago   (262+ words) Net Influencer Skyelar Chase, a digital creator known for luxury lifestyle content, has signed with Innovative Artists Entertainment for representation in all areas, per Variety @skyelarchase family trips 🤍 ♬ original sound – xxtristanxo The agency will work with Chase…...

1+ week, 5+ day ago   (394+ words) If TikTok Shop rarely turns a profit on its own ledger, why are the most competitive D2C brands still building on it? That’s the case Tyler Brechbiel, co-founder of TBAR Partners, is making to CFOs who would rather not hear it....

1+ week, 5+ day ago   (741+ words) Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome. The manager stops being a creative partner and becomes a deal-broker. Unscrippted Creative, her dual-sided Los Angeles practice, is organized around a different premise....

1+ week, 5+ day ago   (305+ words) Net Influencer Later has surpassed $300 million in cumulative creator payouts as revenue more than doubled over the past two years, the Influencer Marketing company announced on September 1 Alongside the milestone, Later said its affiliate commerce network Mavely will now operate…...

2+ week, 3+ hour ago   (1023+ words) In Influencer Marketing, Andrew estimates, roughly 90% of a campaign’s work is operational: scouting creators, drafting outreach, tracking negotiations, and compiling performance data. The remaining 10%, strategy and creative judgment, is where humans still lead. That split, in his analysis, makes Influencer…...

2+ week, 4+ hour ago   (123+ words) Net Influencer The filing, made under the startup’s legal name, Lone Palm Labs, is dated August 19, though it indicates the funding itself closed in December last year The platform does not monetize through advertising, relying instead on subscriptions that…...

2+ week, 5+ day ago   (1154+ words) Before becoming a creator, Bo rose through tech support and call center management at AmTrust to become VP of Operations, where he directed business across multiple departments. That experience shapes how he thinks about the Creator Economy now: less as…...