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News
Meta Lab, known for AI glasses, is nearly doubling its retail store footprint
6+ hour, 35+ min ago (546+ words) This fall, even more customers will get to experience Meta’s AI glasses in person. That’s because Meta Lab plans to open six new standalone stores in the next several months, beginning with Houston, which opened on Sept. 10. The other stores…...
Where Boll & Branch draws the line on AI-generated advertising
1+ day, 19+ hour ago (220+ words) These days, it is borderline expected that brands will use artificial intelligence in at least some capacity as part of their marketing. But, they also have to tread carefully; otherwise, consumers might slam them with “AI slop” allegations. As such,…...
Why seasonal success depends on early media allocation
3+ day, 14+ hour ago (752+ words) Justin Jefferson, vp of strategy and insights, Keen Decision Systems Every year, marketers know when to expect the same tentpole events. Back-to-school buying occurs around August and September, while holiday shopping primarily happens in November and December. Despite being one…...
As online eyewear matures, GlassesUSA’s parent company doubles down on vertical integration
4+ day, 16+ hour ago (651+ words) Online eyewear has reached a new phase of maturity, as consumers grow more confident purchasing prescription products digitally and as retailers invest in faster fulfillment, improved fit technology and more seamless omnichannel journeys. At the same time, competition is intensifying…...
Instacart launches custom AI assistants for retailers, and its own
4+ day, 21+ hour ago (587+ words) “We’re not sharing the same level of data with OpenAI as we would with the shopping assistant embedded on our platform,” Hamburger said. “Obviously, we want to make sure that data remains a competitive advantage for us and for our…...
How clinical research is being used as a growth engine
1+ week, 6+ hour ago (841+ words) In an era when some brands will spend tens of millions on a splashy marketing moment, some brands are funneling just as much money toward scientific research. When AG1 launched an upgraded formula of its nutritional supplement, called AG1 NextGen, last year,…...
Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
1+ week, 5+ day ago (643+ words) Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. RedVest Media launched last October and is now working to…...
Location data fuels mall giant Simon's new pitch to advertisers
1+ week, 6+ day ago (521+ words) Simon said last week it had launched Simon Media Network, a retail media network helping brands reach consumers across its more than 200 shopping centers. The company — which generated $6.4 billion in consolidated revenue, according to its annual report to shareholders — said…...
Brands Briefing: To grow sales on Amazon, brands are turning to TikTok Shop
2+ week, 5+ day ago (608+ words) This is the latest installment of the Brands Briefing, a weekly Modern Retail+ column about the growth strategies of modern brands. More from the series → Dave Dama, the co-founder and CEO of electric toothbrush brand AquaSonic, woke up one day…...
Why more companies are investing in same-day shipping
2+ week, 6+ day ago (668+ words) Companies are upping the ante on shipping speeds. Both Target and Walmart boasted about increases in same-day deliveries during their earnings calls last week, while The Home Depot and Amazon rolled out new fulfillment options that get products to customers…...