3+ day, 15+ hour ago   (752+ words) Justin Jefferson, vp of strategy and insights, Keen Decision Systems Every year, marketers know when to expect the same tentpole events. Back-to-school buying occurs around August and September, while holiday shopping primarily happens in November and December. Despite being one…...

1+ week, 6+ day ago   (521+ words) Simon said last week it had launched Simon Media Network, a retail media network helping brands reach consumers across its more than 200 shopping centers. The company — which generated $6.4 billion in consolidated revenue, according to its annual report to shareholders — said…...

2+ week, 7+ hour ago   (584+ words) Water bottle brand Bubba showed off its new look at Lollapalooza this year, introducing itself to Zillennial attendees with colorful, personalized water bottles that could hold up to the elements. In response, it got some of its biggest social media…...

2+ week, 6+ day ago   (328+ words) “We have a deep knowledge of our consumer base from the quiz and other signals that [shoppers] give us … when they’re putting together their monthly box or bag,” Smith said. “We have honed this ability over the years to be…...

3+ week, 4+ day ago   (646+ words) This week, Neutrogena is facing social media backlash following the tragic passing of actress and former brand ambassador Hayden Panettiere. Manica Blain, an angel investor in beauty brands and founder of Top Knot Ventures, said influencer culture and the rise…...

3+ week, 5+ day ago   (696+ words) Launched in 2024, toy brand Sticki Rolls first took off through YouTube creators, unboxing videos and trading hauls before growing into a collectible brand and generating more than a billion YouTube views. Now, the brand is leveraging that success as it…...