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News
Meta Lab, known for AI glasses, is nearly doubling its retail store footprint
6+ hour, 35+ min ago (546+ words) This fall, even more customers will get to experience Meta’s AI glasses in person. That’s because Meta Lab plans to open six new standalone stores in the next several months, beginning with Houston, which opened on Sept. 10. The other stores…...
Where Boll & Branch draws the line on AI-generated advertising
1+ day, 19+ hour ago (220+ words) These days, it is borderline expected that brands will use artificial intelligence in at least some capacity as part of their marketing. But, they also have to tread carefully; otherwise, consumers might slam them with “AI slop” allegations. As such,…...
As online eyewear matures, GlassesUSA’s parent company doubles down on vertical integration
4+ day, 16+ hour ago (651+ words) Online eyewear has reached a new phase of maturity, as consumers grow more confident purchasing prescription products digitally and as retailers invest in faster fulfillment, improved fit technology and more seamless omnichannel journeys. At the same time, competition is intensifying…...
Instacart launches custom AI assistants for retailers, and its own
4+ day, 21+ hour ago (587+ words) “We’re not sharing the same level of data with OpenAI as we would with the shopping assistant embedded on our platform,” Hamburger said. “Obviously, we want to make sure that data remains a competitive advantage for us and for our…...
Location data fuels mall giant Simon's new pitch to advertisers
1+ week, 6+ day ago (521+ words) Simon said last week it had launched Simon Media Network, a retail media network helping brands reach consumers across its more than 200 shopping centers. The company — which generated $6.4 billion in consolidated revenue, according to its annual report to shareholders — said…...
Walmart extends Scintilla data platform to Sam's Club
3+ week, 3+ day ago (521+ words) Walmart plans to expand its first-party customer data platform, Scintilla, to Sam’s Club in the U.S. next year, the company said. This has been one of the top requests from the company’s suppliers, Walmart CFO John David Rainey said in…...
The new AI playbook: The rules brands are setting around customer-facing content
3+ week, 4+ day ago (984+ words) When and how to use AI in advertising imagery is proving to be one of the biggest questions facing marketers this year. Canva’s State of Marketing report found that 97% of marketing leaders use AI in their daily creative work, and…...
AI is changing retail commerce integrations, but it isn’t vibe coding
3+ week, 5+ day ago (528+ words) However, the risk shrinks significantly when AI is layered on top of a platform that has controls, security and auditability built into its foundation. When that happens, AI configures settings within a governed structure rather than generating the automation from…...
How DTC startups are using AI to scale more efficiently
4+ week, 6+ hour ago (840+ words) During a panel discussion at eTail Boston last week, several founders and executives shared how they are navigating evolving retail challenges, omnichannel partnerships and emerging AI tools to drive growth. From reimagining their relationships with big-box and wholesale partners to…...