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Glossy

Glossy provides an inside look into how brands and retailers approach new trends, technologies, channels, consumer habits and more.

  • 37articles · 30d
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  • Aug 18, 2026earliest in window
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glossy.co > beauty > beauty-briefing-how-sephora-is-evolving-its-loyalty-program-in-a-competitive-retail-environment

Beauty Briefing: How Sephora is evolving its loyalty program in a competitive retail environment

3+ week, 6+ day ago   (680+ words) This week, I checked in on Sephora’s evolving loyalty strategy amid a competitive retail environment. Additionally, the beauty giant’s latest international expansion has polarized some consumers, and L’Occitane faces fallout from the departure of Sol de Janeiro co-founder Heela Yang....