7+ hour, 11+ min ago  (591+ words) While the media buy of a Super Bowl ad typically starts at $8 million, a full campaign could cost anywhere between $16 million and $29 million to create. Ads tell consumers so much about a brand, but analyzing Google search data can tell…...

1+ week, 3+ day ago  (533+ words) Search combined with Reddit Answers, the company's AI-powered search feature, now drives more search volume and queries per user with more than 80 million people searching directly on the platform each week in the final quarter of 2025. That's up from 60 million…...

1+ mon, 6+ day ago  (391+ words) Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. The games "kick off this February as the world's top athletes take to the winter sports stage," Marta Martinez, managing…...

1+ mon, 2+ week ago  (506+ words) Clicks have an impact on rankings in Google Search, making it more important for marketers to gain value from searches that do not result in a click. Nearly 59% of Google searches in the U.S. and 59.7% in the European Union (EU) result…...

1+ mon, 2+ week ago  (655+ words) It's the end of the year, so it's time to reflect and also to look forward, carrying what we've learned in the past into an uncertain future. Let me explain my thought with a story. Putnam looked at how effective…...

2+ mon, 2+ day ago  (371+ words) Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company's platform. The move is intended to help developers and advertisers have a better chance to reach consumers. Search ads will…...

2+ mon, 4+ week ago  (416+ words) Google has begun displaying ads in AI Mode, the company's AI search engine, placing them at the bottom of the responses on the page. Ad results labelled with the sponsored tag resemble the organic link cards that serve up above....

3+ mon, 1+ week ago  (470+ words) Ecommerce searches in AI engines continue to increase as the holidays approach, and optimization isn't about choosing one or another Google platform. It's about using all types that serve different needs for users across its ecosystem. Half of consumers use…...

4+ mon, 2+ week ago  (492+ words) Google introduced a major update to AI Mode in Google Search on Tuesday that moved its advertising and marketing into an inspirational and more visual era of search. The update makes it easier to ask longer and more natural questions…...

4+ mon, 3+ week ago  (117+ words) The search engine will automatically recognize the type of query the person asks, and provide a response without switching modes to the Ask Brave feature, pulling answers from videos, web pages, and a variety of products. Become a free MediaPost…...